Acumen

It’s time to propel customer insights into the modern age with Acumen, our flagship e-commerce analytics suite. Only Acumen provides the essential, actionable intelligence needed to accurately understand your business, customers, and competition.

Let's Talk

  • The Largest e-commerce Panel

    More than 5.5 million online shoppers under measurement.

  • Actual Shopping Behavior

    Completely accurate, directly captured from e-receipts.

  • Across all Retailers, over Time

    A complete view of e-commerce, at the consumer level.

Custom Reporting

Uncover the rich insights and complex narratives that drive the evolution of the online marketplace with tailored behavioral reports created just for you. Our custom analyses provide in-depth insights you need, specific to your business and buyers.

  • Loyalty & Cross Purchase

    Improve marketing strategy with rich, behavioral data.

  • Trial & Repeat

    Measure the health of new products and merchant launches.

  • Source of Volume & Switching

    Understand how shoppers move across brands and merchants.

  • Shopper Conversion

    Increase share of wallet by converting category buyers.

  • Basket Occasion

    Maximize buyer spend and discover affinities.

  • Even More Custom Insights

    Let our analytics team put our data to work for you.
  • Data Quality

    The difference is in our data

    Our proprietary methodology captures hard-to-measure buyer data by parsing billions of anonymized e-receipts. Our item-level data analyzes market volume and share, emerging trends, and changes in buyer behavior across all retailers.
  • Signals

    Detect emerging brands before they become competitors

    If disruption is not at your door, it's en route. We scan billions of receipts and e-mails to offer an early warning system about companies and brands that are gaining momentum—so you can take action before they become competitors.

  • Custom Surveys

    Understand the why behind the buy

    We survey known online shoppers so you can optimize shopper performance by understanding what influences your customers. Discover the most important considerations in buying decisions and create behavioral segments based on actual purchases.

Get a Sharper View of the Online Shopper

Contact us to learn how Rakuten Intelligence can help you zoom into your online retail strategy. Get a closer look at the online shopper, faster. High definition data is here.

Contact Us
Customer Story

"We use Slice to better understand competitive activity and the impact it is having on the category. Access to this data has enabled our marketing teams to make quick business decisions that delivered immediate market share gains."


—Christina Cartwright, Director of Brand Marketing, Dollar Shave Club

Ready to see what we can do for you?

Sharpen your view of the online shopper and learn why Rakuten Intelligence is indispensable to leading brands and retailers.

Let's Talk