Effective on July 1, 2020 

Rakuten Marketing LLC dba Rakuten Advertising (hereinafter referred to as “Supplier” “we,” or “us”) operates the Rakuten Intelligence website at (“Site”). This privacy policy describes how we collect and use personal information about you, with whom we share personal information, how we protect this information, and your rights in relation to this information when you engage with the content on our Site.


This privacy policy does not address information collected as part of the consumer services offered by Supplier (the “Services”), which is described in the and


Supplier is part of the Rakuten Group, which includes the affiliates and subsidiaries of our parent company Rakuten, Inc., based in Tokyo, Japan.


If you have any questions or concerns about our use of your personal information, please contact us using the contact details provided under the ‘Contact Information’ heading below.



We collect certain information from you when you visit our Site. This information is further described below.


Information we collect

Personal Identifiers and online identifiers such as your name and e-mail address; and browser and device information such as such as your device’s Internet protocol (“IP”) address; unique device identifiers as well as hardware or operating system device identifiers (e.g., IDFA for iOS and AAID for Android); and information about the type of Internet browser, browser language and operating system you use; connection type (wired or Wi-Fi); the region where your device is located; network to which your device is connected; and geo-IP data.


Information about your use of our Site such as information regarding your browsing, usage, and interactions; information that allows us to identify browsers and devices we have interacted with previously; the website you came from before and visited after; and information related to the pages you are viewing on the Site.


Cookie Information

In connection with certain features of our Services to customers, we may set cookies on your web browser (or use other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment) when you interact with websites, applications or advertisements in our network. 



We use the information we collect from or about you on our Site in the following ways:

  • to contact you and/or provide information requested by you, including access to our newsletters, blogs, and other marketing information about our Services;
  • to respond to applications and inquiries of prospective customers and publishers;
  • to conduct internal analysis in order to perform and improve the effectiveness of our Site and our services and to understand the audiences for our Site and Services;
  • to respond to inquiries and requests of our Site users.


To the extent permitted by applicable law, we also collect, create, process and store information that is not personal information such as sets of aggregate data and other generalized information, including information about browsing, usage and interactions and de-identified personal information that does not reveal your identity. We retain the right to use and disclose information that is not personal information in any manner permitted by law.



We do not sell your personal information to third parties; however, we do disclose information about you and your usage of our Site as follows:

  • to third parties that are providing services on our behalf;
  • to infrastructure, technology, operational and other service providers to help support the infrastructure necessary to operate the Site; or
  • to our group companies and other partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Services), or who otherwise process personal information for purposes that are described in this privacy policy, notified to you when we collect your personal information, or notified to you by the group company or partner.


We may also disclose information about you:

  • if we are required to do so by law or legal process;
  • to law enforcement authorities or other government officials;
  • when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
  • if necessary to protect the vital interests or legal of another individual;
  • in connection with a corporate reorganization or a sale or transfer of all or a portion of our business or asset; or
  • to any other person with your consent to the disclosure.



If you wish to access, correct, update or request deletion of your personal information as required by applicable laws, filling out the form located here and providing the verification information as stated on the form. Alternatively, you can contact us using the contact details provided under the “Contact Information” heading.

We will respond to all requests we receive from individuals wishing to exercise their rights in accordance with applicable data protection laws.



You may exercise the applicable opt-out options below.


Web Browser/Cookie-Based Opt-Out

You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. There are also many programs that allow you to manually delete your cookies.  For more information regarding this form of cookie-based opt-outs, please refer to information you can go here.


Mobile Application-Based Opt-Outs

Cookie-based opt-outs are not effective on mobile applications. Users may opt out of certain advertisements on mobile applications or reset advertising identifiers via their device settings.  To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, click on the following links:




You may also download and set your preferences on the App Choices mobile application(s) available in Google Play or the Apple App stores.



If you do not want your personal information to be used by us for marketing purposes, you may opt out of such disclosures by sending an email.



This section contains disclosures required by the California Consumer Privacy Act (“CCPA”) and applies only to “personal information” that is subject to the CCPA.


Personal Information We Collect, Disclose for a Business Purpose, and Sell. 

We collect the categories of personal information about California consumers identified in the chart below.  As further set forth in the chart below, in the past 12 months, we have disclosed and sold California consumers’ personal information to third parties for business or commercial purposes.  We do not sell information collected from your use of this website.

Categories of Personal Information Collected in the last 12 months: Categories of sources from which information is collected: Business or commercial purposes for collection, use, and sharing: Disclosed for business purposes to the following categories of third parties:
Personal and online identifiers (such as first and last name, email address, or unique online identifiers)Yes Consumers Performing Services Internal Research Internal Operations Activities to maintain and improve services Auditing Marketing Process Job Applications Legal compliance Detecting and protecting against security incidents, fraud, and illegal activity Product development Debugging Service Providers Affiliates
Internet or other electronic network activity information (such as browsing history, search history, interactions with a website, email, application, or advertisement) Yes Service Providers Performing Services Internal Research Internal Operations Activities to maintain and improve services Auditing Marketing Legal compliance Detecting and protecting against security incidents, fraud, and illegal activity Product development Debugging Service Providers Affiliates
Other information about you that is linked to the personal information above Yes Consumers Service Providers Performing Services Internal Research Internal Operations Activities to maintain and improve services Auditing Marketing Legal compliance Detecting and protecting against security incidents, fraud, and illegal activity Product development Debugging Service Providers Affiliates

Your Rights Regarding Personal Information. California residents have certain rights with respect to the personal information collected by businesses.  If you are a California resident, you may exercise the following rights regarding your personal information, subject to certain exceptions and limitations:

  • The right to know the categories and specific pieces of personal information we collect, use, disclose, and sell about you, the categories of sources from which we collected your personal information, our purposes for collecting or selling your personal information, the categories of your personal information that we have either sold or disclosed for a business purpose, and the categories of third parties with which we have shared personal information;
  • The right to request that we delete the personal information we have collected from you or maintain about you.
  • The right to opt out of our sale(s) of your personal information. Please note that if you opt out of certain types of sales, we will be unable to provide you with the services that rely on such sales.
  • The right not to receive discriminatory treatment for the exercise of the privacy rights conferred by the CCPA.

To exercise any of the above rights, please contact us using the following information and submit the required verifying information, as further described below:


Note that we may need to request additional information from you to verify your identity or understand the scope of your request, although you will not be required to create an account with us to submit a request or have it fulfilled.  We will require you to provide, at a minimum the information indicated as required on the webform located here.  You may designate an authorized agent to make a request on your behalf by having the agent complete the webform located here. We do not knowingly sell personal information of minors under 16 years of age.



Supplier may actively process your personal information for one year from the time of your last interaction with our Services or the websites or applications of our customers.  We may, however, store your information in a pseudonymized or anonymized form for up to seven (7) years after the date that you interact with our Services where we have an ongoing legitimate business need to do so (for example to respond to a query from you, provide you with a service you requested or to comply with applicable legal, tax or accounting requirements.  When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.



Supplier and our customers or service providers may be located in various countries throughout the world.  As a result, your personal information may be transferred to, and processed in, countries other than the country in which you are resident.  These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).

However, we have taken appropriate safeguards (such as contractual commitments) to require that your personal information will remain protected in accordance with this Privacy Policy.  Supplier relies on the Rakuten, Inc. Binding Corporate Rules (BCR) for legal data transfers outside of the EU within the Rakuten Group companies.  The Luxembourg Data Protection Authority, acting as the lead authority for Rakuten, Inc., has approved the BCR.   The BCR ensures your personal information is protected by requiring all Rakuten Group companies to follow the same rules when processing your personal information. For more information on the BCR’s please visit. For data transfers to entities outside of the Rakuten Group in countries that have not been deemed to provide an adequate level of protection by the European Commission, we may use specific contracts promulgated by the European Commission, such as the Standard Contractual Clauses and further details can be provided upon request.



We take appropriate technical and organizational measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of personal information. This includes the necessary physical, electronic and managerial procedures designed to protect data integrity, access and use. Please note that no method of transmission over the Internet or method of electronic storage is 100% secure. As a result, we strive to protect your personal information but cannot ensure or warrant the security of your information against any possible loss or unauthorized access.



Our Site may contain links to other websites, including our advertisers’ websites. Other websites may also reference or link to our Site. Some of our advertisers or third-party website or technology partners may place their own cookies and/or other data collection tools on your Internet browser; however, we have no access to or control over these cookies and/or other data collection tools. These other domains and/or websites are not controlled by us. We encourage our users to read the privacy policies of each and every website that they interact with. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites. Visiting these other websites is at your own risk.



Our Site offers a publicly accessible blog. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog, contact us. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.



We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to participate in and monitor their online activity. Supplier Services are not intended to process personal information of children under the age of 16 does not knowingly collect any personal information from children under the age of 16. If a parent or guardian believes that Supplier has in its database the personal information of a child under the age of 16 please contact and we will use our best efforts to remove the information from our records.



Supplier reserves the right to change or replace this Privacy Policy at any time to reflect any changes in our privacy practices. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.  We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws.  Any changes or replacement will be posted on our website related to this Privacy Policy and located at here. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this Privacy Policy. We encourage you to review our Privacy Policy on a regular basis.



We use reasonable processes to ensure compliance with this Privacy Policy and periodically verify that the Privacy Policy is accurate. We encourage you to raise any concerns using the contact information provided below and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information.

For any questions about our privacy practices, you may contact us by email.


Our postal address is:

Rakuten Advertising
215 Park Ave. South, 2nd Floor
New York, NY 10003