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Consumer Electronics

Hoverboard orders go up in flames in December

by Taylor Stanton - May 16, 2019

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Hoverboards are blowing up on social media, literally! The breakout gadget of the 2015 holiday season came under fire in December; many major U.S. cities, and airlines, have flat out banned the new people-movers. Worst of all, these mobility products have been known to spontaneously combust. Online orders peaked in November, the month prior to the bad press, December hoverboard orders dropped by 56 percent.

While many self-balancing scooter brands experienced sales declines in December, Hoverboard, the first brand to hit the market, gained a modest increase in revenue. Hoverboard’s December Powerboard sales increased by 2 percent, a stark contrast to the 36 percent drop in sales that their competitor, Swagway, experienced during the same period. Swagway was the first brand banned on Amazon's marketplace, which is a major factor in their sizable sales drop.

The brave consumers who are willing to deal with the increasing red tape, and hazards of owning a hoverboard are spending an average of $400.00 on their purchase, which is nearly one thousand dollars less than what people were spending for these gadgets in April.

About this data

With a panel of over three million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.

Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.

Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world.