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Holiday update: Amazon commands 38 percent of the market following Cyber Weekend.

by Taylor Stanton - May 16, 2019

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New data from Slice Intelligence shows 38 percent of holiday spending is with Amazon in the week following Cyber Weekend. Other merchants like BestBuy and Target have seen their share of the market decline slightly as spending tailed off after Cyber Monday. 

Electronics sales lead the holiday season

Electronics are the top category this holiday season as nearly one quarter of all online revenue being generated by tech purchases. Share of the category peaked Thanksgiving Day when 40 percent of all the dollars spent online were on electronics products.

But appliances and pet supplies are growing fastest

While the electronics category is generating the most revenue, it isn't the fastest growing. Appliance sales are the fastest growing this holiday with sales up 56 percent compared to this time in 2015. Similarly, pet supply purchases are also over 50 percent larger this holiday season.

Stay with Slice Intelligence for daily holiday shopping updates by following our blog and Twitter.

About this data

With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.

Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.

Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.