Avid online shoppers help Cyber Weekend grow 14.8 percent and keep Amazon on top
Cyber Weekend has passed and data from Slice Intelligence shows online Black Friday sales were up 20 percent while Cyber Monday sales grew 10 percent this year. Sales so far in November are 15 percent higher this year relative to 2015. While Cyber Monday grew, and is noted as the biggest day for online spending ever, it accounted for less of November's total online revenue than 2015. All because holiday shopping is moving online and is driven by already avid cyber shoppers.
Cyber Monday isn't bringing new shoppers online
Cyber Monday sales are attracting a large amount of high frequency online shoppers. Slice Intelligence looked at shoppers who bought products with Amazon.com during Cyber Weekend and found that heavy online shoppers–people who buy five or more products from Amazon per month–constituted nearly half the purchasing population. Only 12 percent of Cyber Monday shoppers purchased one item or less monthly from the Seattle based retailer.
Cyber Weekend winners: Amazon, Best Buy and Apple.
Over 30 percent of the revenue generated during Cyber Weekend went to Amazon, making it the retail winner for the early holiday season. Nearly seven percent of sales went to Best Buy, which is up from six percent in 2015. Apple also made gains with their Black Friday sale and was the eighth largest retailer over this period. Conversely, both Walmart and Macy's saw their share drop slightly over Cyber Weekend compared to last year.
Though Amazon owned Cyber Monday, it wasn't even the retailer's biggest day this year. Amazon shoppers spent seven percent more on Prime Day 2016 than Cyber Monday, proving the company's self-made holiday was a major success.
Slice Intelligence will report daily updates throughout the holiday shopping season. Follow our blog and Twitter for the latest holiday shopping news.
About this data
With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.
Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.
Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.