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Consumer Electronics

Apple's newest MacBook Pro generated 7x more online revenue than MacBook at launch

by Taylor Stanton - February 23, 2019

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New data indicates it may bring former buyers back to Mac

The new MacBook Pro is here, and Slice Intelligence reports that in the first five days of availability online, the latest model generated over seven times the revenue that the MacBook 12-inch did during its April 2015 launch. The new model's sales already equal 82 percent of all the revenue generated by the MacBook 12-inch since it became available, and has accumulated more revenue than any other laptop this year.

Will the new MacBook Pro bring former Apple buyers back to Mac?

This successful launch may be luring those who have abandoned Apple back to the brand. Touch-screen technology has been deployed by other laptop brands for years and shoppers looking for the newest technology would have to move away from Apple to try the new tech.

Slice Intelligence found 40 percent of Apple laptop owners who purchased a MacBook in 2014 bought their next laptop with another brand. Dell and Asus computers were the most popular laptops for people who previously purchased a MacBook.

MacBook Pro shoppers mirror Apple Watch early adopters

Those who ordered the new MacBook Pro look strikingly similar to the early adopters who bought the Apple Watch on release. Over eighty percent of shoppers who bought a MacBook Pro in the first five days release have been men, which is the same gender breakdown that we reported when the Apple Watch was released in April 2015.

About this data

With a panel of over 4.4 million online shoppers, Slice Intelligence gives the most detailed, and accurate digital commerce data available, and is reported daily.

Slice Intelligence is the only service to measure digital commerce directly from the consumer, across all retailers, at the item level, and over time. Our retailer-independent methodology precisely measures commerce as it happens. By extracting detailed information from hundreds of millions of aggregated and anonymized e-receipts, Slice can map the entire Purchase Graph, connecting each and every consumer to all their purchases.

Slice gets its data from e-receipts – not a browser, app or software installed by the end-user – so its measurement reflects comprehensive shopping behavior across multiple devices, over time which are key in an increasingly omnichannel retail world. Slice Intelligence is the exclusive e-commerce data provider for the NPD’s Checkout Tracking e-commerce service.