We love precision technology speed data
Our vision is to transform commerce by discovering unseen truths, to be indispensable, and always work with a steadfast commitment to data quality and our people.
Rocket Science Meets Data Science
Emerging from the brilliant minds of Silicon Valley entrepreneurs and measurement industry leaders, Rakuten Intelligence is the product of years of asking the question: how can big data give us a better understanding of consumer buying behavior?
A New Era of Market Research
For decades, marketers have relied on surveys, guesswork, and small panels to understand shopper behaviors. The advent of big data and machine learning enables a new era in market research where large volumes of data from millions of consumers can be used to accurately measure consumer buying behavior and preferences. Rakuten Intelligence, with the largest, most representative e-commerce panel in the world, precisely measures what others have only been able to approximate, revealing new insights about online shoppers and their behaviors. This intelligence gives our clients unparalleled insights into everything their customers buy, eliminating the need to use less reliable, less actionable, and more expensive research methodologies.
A Modern Market Research Company
Rakuten Intelligence's data is collected using a proprietary technology that identifies e-receipts within inboxes. Using sophisticated machine learning methods, Rakuten Intelligence extracts every available data point about every purchase at the item level. These measurements are normalized across retailers and structured into an industry-wide taxonomy and catalog. All of this happens with speed and accuracy, and is reported daily. Our panel is recruited through a diverse mix of sources, including the popular Slice app which enables shoppers to organize, track and manage their online purchases; and the Unroll.Me service which reduces inbox clutter.